The Acupuncture Profession, News and Analysis

Three dedicated AAAOM Board members and AAAOM (super-qualified, knowledgeable, and committed) Executive Director, Denise Graham (my last hope that things could get better) resigned recently.

One board member spoke of an uncomfortable and increasingly controlled board environment, a declining membership (now less than 2% of the profession), and poor relationships with national and state leaders. Another stated that the AAAOM doesn’t have the support, revenue, or credibility to make progress towards legislative goals.

This isn’t the first time AAAOM has been on the ropes. If it hadn’t been for money from the AAC and support from other organizations, I doubt they would have survived this long. Somehow, though, they still manage to control the conversation.

In other news, NCASI, the National Center for Acupuncture Safety and Integrity, has appeared on the scene. NCASI’s list of “10 Facts” should be titled “10 Things We Insist are True and/or Important.”  Dry Needling by PT’s is legal in many states. Review my past posts on dry needling and scope for more background. We take real risks when we files lawsuits like these.

For twenty years, the acupuncture organizations have insisted that our success depends upon —

  • Increasing credentials/educational requirements/scope. It doesn’t matter if the old education, credentials, and scope worked fine. It doesn’t matter if it increases practitioner expense, decreases practitioner flexibility, or prevents some LAcs from utilizing techniques available to any other citizen.
  • Getting someone else to pay for acupuncture. Fight for third-party payment systems even if other professions report they make good medicine more difficult and practice less enjoyable. Ignore the hypocrisy of participating in a system that requires discounting services while also criticizing LAcs who offer low-cost or discounted treatments directly to patients. Insist that practitioners who don’t want to participate won’t be impacted, and turn a blind eye to the fraud that many practitioners engage in to make the $’s work.
  • Demanding a monopoly.  There’s no need to earn your market share by providing the best product — instead establish it through litigation and turf battles. Don’t worry if this requires you to disparage your fellow health providers or contradict your message that the public should be able to choose their providers.

After twenty years many LAcs struggle to stay in business, and most voluntary acupuncture organizations struggle to survive. Got questions about ADA compliance, insurance billing, privacy issues, advertising questions, disciplinary actions? You won’t get answers from the AAAOM and you probably won’t get them from your state organization.

It’s time to change our strategy. We have enough training, clients who seek our services, and other providers who respect the medicine so much they want use it themselves. Yes, we always need be aware of and informed about the regulatory/legislative landscape, but we also need business skills, PR, positive marketing, and an easing of the regulatory burden.  We need a good hard look at the cost of education. We need legal advice and business tools and positive interactions with potential referral sources and colleagues. We don’t need more legal battles, more regulation, more legislation, more degrees that further divide us.

When our organizations provide these things, we’ll have successful organizations, and successful practitioners. (If you don’t believe me, ask POCA.)

 

An article of interest?

An article about the experience of acupuncture school grads could read a lot like this article in today’s New York Times’ Business section.  Many acupuncture students (and student wannabees) are ignorant (or even worse, misinformed) about the business realities they’ll face upon graduation, and the schools, ACAOM, and the AAAOM have not made changing that a priority.  I suppose they have no incentive to give an accurate picture of professional opportunities or the lack thereof because they depend on a constant stream of students to pay the bills.

I took special notice of the section on the under-served areas of the country, since this is something we find in acupuncture too.  The reference to the loan forgiveness programs was also informative.  I know some of the leaders in our field have pointed to inclusion in these programs as a potential cure for some of our problems, but I see there is still quite a bit to learn about them.

The article does not consider whether the increase in health insurance for pets is contributing to the declining salaries.  A topic for further consideration, perhaps.

The article reminds me of the topic of unintended consequences.  I remember when eligiblility for federal student loans was celebrated as a great step forward for the profession.  Now, I can’t help but think the main consequence has been to enable the schools to charge more, and students to unthinkingly take on more debt.  I’m excited for the arrival of POCA tech — a school with a goal of making acupuncture education affordable.  Not only does the school promise to be a great addition to the profession’s education options, but we can hope that competition for student dollars exerts some downward pressure on the other acupuncture schools’ tuition bills.